Mar 30th, 2010
The archive of today’s WebJunction webinar with Jeff Dawson from the Lester Public Library in Two Rivers, Wisconsin and myself on Marketing Library Services with Images is live now. You can watch the archive here: http://www.webjunction.org/marketing/articles/content/94460985
Also from last week’s PLA conference, here is a link to the write up in Library Journal on the Top Tech Trends Panel I was on. The room was packed and the ideas were flowing!
From that article:
“Connecting community and content
To start, Porter offered what he hopes will become the librarian’s mantra: “Libraries need a new electronic content access and distribution infrastructure.” He returned to this phrase repeatedly and tied it to his view of the fundamental mission of libraries as community intermediaries providing access to content. He contended that libraries are at serious risk of being marginalized if they cannot compete with flashier and more robust digital content distribution outlets, like the Amazon, Google, Netflix, and others.
He also made veiled mention of founding a project or a foundation to address content access concerns on behalf of libraries, perhaps even via legal or judicial means. Pressed for more detail by audience members, Porter said the process has barely begun and that he had few concrete details to offer. But, he concluded, “if we can…make libraries the hub, we would be more vibrant, relevant, and well funded than we’ve ever been, and able to achieve the things that are at the core of our mission”—namely, connecting patrons to the content they’ve come to expect to be made easily available.”
That last paragraph hints at a much larger project I have been working on and will be talking about here much more in the coming months. It is a substantial, exciting and much needed project designed to help libraries figure out how to thrive in a world filled with electronic content. Want more hints? Check this out.