Archive for the 'Marketing' Category

As you likely know, the Public Library Association conference is just around the corner, and there are two events I wanted to help spread the word for. One you can even attend if you aren’t in Portland at the conference. The other is a party/educational event I have worked a lot on during my day job at WebJunction.

First, from the LITA list serve, here is info on the “Top Tech Trends” panel that you can attend in person in Portland, or virtually, wherever you are, on Thursday, March 25th. *note* If you are attending virtually you have to register, so be sure to do that if you want to see it. It is consistently one of the more popular and interesting sessions and I promise to do my best, to use the parlance of our times, to “bring it”. In fact, I hope to well and truly be able to say, “Oh, it’s done been broughten!” by the time we are finished. lol! Here are details for that session:

LITA is headed to the 2010 PLA National Conference in Portland, OR for a Top Tech Trends panel focused on public libraries. Panelists include David Lee King, Michael Porter, Monique Sendze, and Kate Sheehan. Program participants will come away from Top Tech Trends with a better understanding of the variety of complex technology issues currently facing public libraries.

LITA’s Top Tech Trends session will also be part of PLA’s Virtual Conference, consisting of live programming chosen from the highest rated in PLA’s session preference survey. The Virtual Conference will feature panel discussions, author interviews, interactive workshops, and chats with colleagues, all from the comfort of your computer.

*Virtual Conference registration closes March 19* http://www.placonference.org/virtual_conference.cfm
Check out the LITA web site for information on Happy Hour and Exhibit Booth hours at PLA: http://www.lita.org/ala/mgrps/divs/lita/litaevents/pla2010.cfm

The second event I wanted to get the word out about is the “Party with Competencies” event, also on Thursday, March 25th. At this event you’ll be able to learn, chat, snack, imbibe a bit and get a first look at a new competency resource we’ll be unveiling. It will be a lot of fun and good company and you will leave with practical info you can use in your training and instruction work back at the library. So if that is you bag, you should come to this event! Please note that this too is an event you need to register for! As my colleague JD would say, “check it”:

WebJunction’s Party with Competencies
6:30-8:30 pm, Doubletree Hotel Portland, OCLC suite 1455
Please register for this session

Grab a bite and a sip and connect with the people and proven competency resources that can help your library! We’ll have plenty of fun, food, festivities, good company and practical material for you to enjoy and take back to your library to help you and your staff learn and work more effectively.

And just a note, to register for that event, you’ll use the OCLC event page. On that page, there are some sessions worth considering like the “Geek the Library” session, the “2010 Perceptions of Libraries in Changing Economic Times” event, and the “Web-scale Management Services” session (which, while to some seems oddly named, is something library folks should be aware of and informed about, and while I keep my day job separate from much of my other work, I would say regardless of where I was employed). There are others you can go to as well, so if you’ll be at PLA and haven’t gone though though sessions yet, well, “check it:)

One final note, I have some video interviews that I conducted during my recent trip to Scotland to present at the EDGE 2010 conference (which was AMAZING btw). As soon as I can get my computer to work properly (I’m currently at the “kick it three times” stage of troubleshooting;), those will go up. One is even with Martyn Wade, the National Librarian of Scotland. It is so encouraging and motivating to see how our colleagues in libraries around the world care and work hard, all for the same positive reasons! So watch for those videos, coming soon. In the meantime, I scanned in some postcards from a very surprising and effective ad campaign the National Library of Scotland is using right now…and those scans prompted a blog post from the CalPoly Library Services folks. Here’s a link. Enjoy!

Libraryman

We Are High Fidelity Libraries

A brief video snippet (with added graphics) that describes why the “hi-fi” in “hi-fi sci-fi library” is key to our present and future success.

Fighting the forces of evil and oppression with your high fidelity library/librarians!

    Video is up and linked below!

Song available for download very soon through a link on
David Lee King’s web page
!

There is a slew of Libraryland folks singing along in the video (mostly in the second half). Thank you guys!

Here is “hi-fi sci-fi library”…behind the music!

Several months ago LITA asked me to be one of their keynote speakers at their upcoming National Forum (October 16-19). This made me happy, proud, excited and, well, a little nervous. It also left me wondering…what should the theme of my presentation be? Hmmm… LITA, eh? The Library and Information Technology Association of the American Library Association? Well, lets see…I travel all over the place talking about libraries, library futures and emerging technology, right? And I believe we are in the midst of a sea change in library, culture, community and info services. And I am convinced there are things libraries need to do *right now* to ensure our relevance going forward. And while we are generally smart enough, we surely don’t get rich from our jobs…yet we keep at it. So we need some inspiration AND amusement! We all work so hard and we keep on believing that libraries will and MUST endure as society evolves. So why not talk about libraries present and future in light of current tech, future tech, academic futurism and, yes, science fiction! But what might get people’s toes tapping before the presentation? Yep! A groovy library song! A song that shares the same name as that upcoming presentation :”hi-fi sci-fi library”!

As far as I am concerned, what the world needs is a collection of “hi-fi sci-fi libraries”. And I was so excited about this idea that I just had to sing it out loud! But alas, I know how to play only the most basic of notes on the most basic of instruments. Soooo, I approached my most helpful and generous Libraryland buddy (and joint author of the “Internet Spotlight” column in each issue of Public Libraries Magazine), David Lee King. You see, before he worked in Libraryland, David worked in Nashville, in the music industry. And as you might imagine, David is also a fairly accomplished musician and producer (though he is far too humble to admit that to most folks despite his great talent and ability).

So I said to David: “David, I want to make a song and a video for this LITA presentation I am doing in the Fall. Something that both you and I could do together and can both believe in and get behind. I’m slightly nervous about this presentation for some reason, but I also see it as a GREAT opportunity to help get the word out about what we both believe in when it comes to society, library futures and technology. I have some basic song ideas and all the lyrics ready. Would you like to help me make a song and a video?”

And David, being the generous and thoughtful friend that he is said “Of course!”. Actually, he said something like “Well I like the idea for sure. Why don’t you write down your ideas and lyrics, send them to me and we might be able to work on it once things settle down a bit.” And, of course, things never did settle down, for either of us. So, slowly but surely we worked on it like a hobby for a few months.

Over the course of those months David and I sent musical ideas and lyrics and rhythmical concepts back and forth. Then, I arranged to spend a day with David in Kansas recording our song. No, it wasn’t easy. But yes, we actually DID IT! And lo and behold, one day of recording later….we had our song. AND a few goofy video files! So..we were really on our way!

With the song complete, it was time to make the video. And since David had done 85% of the musical work, it seemed only fair that *I* (non-Mac owner that I am btw) handle the video making responsibilities.

So I dove in. And, well, it took a couple of weeks. Actaully, it took almost a month. And it took contributions from librarians all across the planet. Literally! BUT…we now have a video. And it is, in my opinion, a pretty decent video. Sure, it is goofy! But it is also just as hopeful and honest as it is goofy.

And let me tell you…it was quite a project. A project involving weeks of editing and nearly 100 different video and audio files. Is it perfect? Nah! Is it a labor of love for Libraryland? Completely. And heck, some of you folks reading this might even be in the thing,lip syncing along to the jaunty little “hi-fi sci-fi LIBRARY!!” chorus.

So, on behalf of David and I, THANK YOU! Thank you so much to the folks that contributed to this video! We both hope it provides some inspiration and energy to the quest we are all on as library professionals as we strive to help libraries realize their unparalleled potential in this crazy, cool and even sometimes scary, hi-fi sci-fi world we all now live in.

Rock on, Libraryland! We hope you enjoy it!

-Michael

—————
Now playing: David Lee King & Michael Porter – hi-fi sci-fi library

From the last post you can see that David and I recorded a snappy little library song last week. We are really proud of the work we’ve produced and now YOU get a chance to be in the video!! It is jumpy little ditty about library futures, technology and how we will succeed as libraries.
Please listen to this short snippet and then…..shoot a brief video of you singing along! Thats all it takes! You can use a web cam, or any other camera you like and send it to the email below. It should really only take a few minutes on your end, and after we get the videos, we’ll take the best and put them in the video we are hard at work on! Of course, please also feel free to send other video that might go along with the title/theme of the song “hi-fi sci-fi library” (costumes are very welcome by the way!:)
So join in the fun and star in a video with us! This is your official invite! We are looking forward to seeing YOU in our upcoming video!

Here is a link to the very short snippet to sing along with (you can download it even if you want). The “hi-fi sci-fi library” part is what we really need to see you singing.

If you have you have a webcam, you really should be emailing your video to: michael.libraryman *At Sign**gmail.com

Please send your clips in to the above address no later than August 24th, 2008.

We are really looking forward to seeing you in the video with us!!!!!!!!!

-Michael Porter and David Lee King

—————-
Now playing: David Lee King & Michael Porter – hi-fi sci-fi library

I usually spend a good 30-60 minutes making an intro slide for each presentation I do. I figure that the intro slide will be up there on the screen for 15 minutes or so before the session starts and people seeing it can start to get a sense of the session and the presenter and how they fit in as an attendee. And frankly, it’s just fun to try and take something that is not intrinsically beautiful (PowerPoint) and make something pretty or interesting to look that is appropriately evocative. Sometimes it works better than others, and themes tend to run in stretches, but the effort is always made. Most times, I’ll post a screen shot of the slide to flickr and often use it here on the blog as well. Well imagine my happy surprise a couple of weeks back when I saw the web site the folks from Inland Northwest Council of Libraries (INCOL) that had done the work for me. Check this out!:

The INCOL Workshop 2007 Banner

It’s a little silly and a little funny and says what we’ll cover and shows them who’s gonna be yapping at them for two hours. Fun! Thanks to who(m)ever whipped this little number up at INCOL. Nice work.

Oh, and btw, if you are in Coeur D’Alene this Friday, I still think you can get a ticket. If you’ll be there, pop in and say howdy!

Palo Alto Library General Public Presentation Web Page

A blog post, an event page and a press release. Thanks Palo Alto! Or more accurately: Excellent advocacy work, Palo Alto! Sure, it’s my ugly mug up there, but the fact of the matter is they are bringing someone from outside into their community to help. Carefully selected bits of specialized knowledge and experience can be used to help inform decisions, facilitate brainstorming and can lend a hand to libraries trying to be transparent to the community they serve. Working hard to decide how to best implement what users/patrons really want is more important now than ever before and bringing in appropriate amounts and types of outside thought can significantly assists libraries in making important decisions about the technological directions they take.

So this is exceptionally commendable of Palo Alto (and really has almost nothing to do with me individually). Having said that, perhaps I should have highlighted someone else’s public library tech presentation to make this point? While not entirely common, there are other examples, and each make me equally happy and hopeful for that community and their library.

As far as Palo Alto goes, I really do hope lots of folks show up. It’ll be a great chance to cover some important issues, issue a challenge or two and get some back-and-forth going on things that are driving libraries (and society at large).

As further example, here is the text from the press release for the event:

10/25/2007
FOR IMMEDIATE RELEASE
PRESS RELEASE #10/25/07
Subject :
Library Technology Expert Michael Porter to Speak at Palo Alto City Hall
Contact :
Mary Minto, Division Manager, Library (650) 329-2517

Palo Alto, CA – Library technologist, Michael Porter, trainer and author, will share his expertise November 8 from 7–9 p.m. on how public libraries use new digital tools to build communities. His presentation, “Your Library’s Future Has Changed: Technology, Content and Community,” will include a look at the web sites of innovative libraries that are using social networking tools and creative implementation to provide access to information and create connections in their communities.

Michael Porter is Community Associate for WebJunction, an organization funded by the Bill & Melinda Gates Foundation to assist libraries and cultural organizations in meeting their objectives through the effective use of web-based technologies. His professional focus is on technology, community, and training. He co-authors the “Internet Spotlight” column in Public Libraries magazine and is writing a book about effective electronic communities.

The talk will be hosted by the Palo Alto City Library, which is gearing up to develop a library technology plan by early 2008. This free program is sponsored by the Friends of the Palo Alto Library.

· Date and Time: Thursday, November 8, 2007, 7–9 p.m.
· Place: Council Chambers, City Hall, 250 Hamilton Ave., Palo Alto

Visit the Library web site at www.cityofpaloalto.org/library for more information.”

Very nice! I look forward to seeing everyone in Palo Alto (and Sunnyvale and Santa Clara Co. too) later this week!

-Michael

PART I:
365 Library Days Project
Woo Hoo!!! This weekend, the 365 Library Days Project (tag: 365libs) turned two months old! Amazingly (library folks are truly amazing), there are 297 participating libraries and already a library was written up in it’s local paper! All the person running their 365 Library Days Project did was call the paper and tell them they were working on it and they wrote it up! Wow! It works!

PART II
This an uplifting story for sure, but in ten months (or any time we like, really), the goal is to be able to start using the 365 Library Days Project as a more formal advocacy tool. Along those lines, an initiative has just begun to develop a Press Kit that we can give to media outlets and also a set of instructions/hints we can use to get the most value out of the historical document you are making as you participate in the 365 Library Days Project. Here is a link to the page where you can contribute to this phase of the project. Text of the original post is included too, so you can see what’s up:

Time To Write Our Press Kit and Instructions *this is a link*
“This weekend I started to write the press kit that libraries could just print out and give to their local newspapers, tv and radio stations to get attention to their 365 Library Days Projects. THen I thought, hey, there are almost 300 member libraries participating here, why don’t we make this a community project.

So, let’s do it! It seems that we will need to write:
1. A document we can give to media outlets.

2. A document we could give to library boards/governing bodies explaining the project and it’s value.

3. An brief, concise instruction sheet for librarians/staffer that explains how to use the two docs above most effectively.

So how should we write these? Perhaps we should start a wiki and do it there? Anyone have ideas or want to set that up for the group?

Also, if you need more proof of concept for the 365 Library Days Projects, as of this weekend we are just two months into the launch and there has already been one participating library that has received a write up in a local paper!

Please chime in here. You are the experts! :)

PART III
Finally, for the past two months, every time the 365 Library Days Projects got a legitimate plug from a participating library or a blogger, I’ve saved it in my del.icio.us feed. It’s grown to be an impressive collection of 38 links from folks on at least four continents with posts in five languages (if my count is correct). AMAZING! Here is a screenshot and a link to those posts:
365 Library Days Project Press So Far - Two Months In

Thanks everybody! Please contact me if you have any questions or if I can help you move your project along! Keep snapping these valuable photos in your libraries, keep having fun with this, good luck and see you around the 365 Library Days Project page!

Libraryman

Logo Evolution

Libraryman Logo Evolution So Far

Some really fun things have been happening behind the scenes lately with the whole idea of “Libraryman” having a logo. Actually, its a bit of a beta test for some ideas I’m working on for library advocacy and marketing. Working with the Libraryman persona and going along with the theory that play and “me” (and that is me in a good, not selfish way) is often the best way to approach learning something new, today you get a happy little picture that traces the evolution of the Libraryman logo. Fun! Well, for me anyway.

There will be a post/story about how the latest Libraryman logos just happened to show up in my email one day last month. Sam Morrison is the person I have to thank for that, and he’ll get another plug in a longer upcoming post about branding, marketing and electronic community turned into something substantive.

Libraryman Logo Evolution So Far

btw, if anybody gets an itch to draw another logo, well, it would make my day. In fact, along those lines, just yesterday, my coworker Laura sent me this picture of her son Carter in his Libraryboy costume. What?! A sidekick! Oh, man! Just think of the books we’ll read and the Summer Reading Program outreach we could accomplish! :) Thank you Carter, you rock!

Library Boy Rules!

Libraryman

Cram It In Your iPod

Or other electronic listening device of your preference:
Open Source – Passion: Libraries. It will mostly make you feel quite happy.

Go, go Amanda!!!

Libraryman

A Happily Converged Recursive Spiral

This image in this post is just slightly freaky when you read what it includes and how the image came to be posted to the blog tonight. It’s deep, shallow and goes ’round and ’round.
So yesterday I blogged about Pandora and libraries (again, sorry), tonight I was working a bit at home and listening away to my good friend Pandora when a “frame ad” came up around the player. The ad? It was from the folks at Palm, for the Treo. In this series of ads, they mention the different ways you can integrate a Treo into your life. Interestingly, the ad I saw highlighted flickr. So, I whip out my Treo, while listening to Pandora, take a picture of the flickr/Treo/Palm/Pandora screen and upload it to flickr. Then I go into my blog editing software and write this post. Which will now include some code that will make a picture showing you an amazingly deep example of convergence show up for you. Enjoy!
Hyper Recursive

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